Advocacy Updates: 2024 Recruitment Campaign and 2025 Focus Areas

In 2024, we successfully completed our third national advocacy campaign, targeting current and recent post-secondary science graduates. The campaign aimed to raise awareness of Environmental Public Health (EPH) as an exciting and rewarding career path.  Below are links to the 2024 CIPHI Recruitment Campaign Report and 2024 CIPHI Recruitment Campaign Report: Summary

Looking ahead, our focus will shift to employers and governments. We will emphasize the benefits of hiring CPHI (C), highlighting our unique skill sets, broad scope of work, rigorous certification process, and continuing professional competency program.

Additionally, keep an eye on your inbox—CIPHI National will soon be conducting a member survey to gather your input on our initiatives and efforts to advance the profession.

A CAREER OUTSIDE THE ORDINARY

I wanted to share with you some recent updates on the CIPHI recruitment campaign.

Phase one of the national recruitment campaign recently wrapped up, with phase two launching on September 16, 2024. This phase will again target current and recently graduated post-secondary students with a background in science. The campaign’s goal is to raise awareness of Environmental Public Health (EPH) as an exciting and rewarding career path and to encourage further exploration of this field.

Phase two will continue our various digital and social media ads (Instagram, TikTok) with new images. We have also purchased transit ads and billboards near accredited schools across Canada and will run an ad on Spotify. Below are the locations of the out-of-home advertisements if you are in the area and want to check them out:

  • Vancouver – Patterson SkyTrain Station (Sep 23-Oct 20, 2024)
  • Edmonton – Coliseum Station, Central Station, Bay/Enterprise Square (Sept 16 to Oct 11, 2024)
  • Toronto – Wellesley Subway Station (Sept 16 to Oct 11, 2024)
  • Montreal – 1253 McGill College – Digital LED Wall and Rue McGill 5m N/O Rue St-Maurice WS F/S (Villemarie) (Sept 16 to Nov 3, 2024)
  • Cape Breton – 6 King posters on transit services and Grand Lake Rd 100m E/O MacGuire Dr SS F/E (Sept 16 to Oct 3, 2024)

Finally, we encourage members to share these materials that can be found under promotional materials folder on the CIPHI website Association Documents – ciphi. If you have connections with your human resources department or are interested in partnering on recruitment efforts, please reach out. Images are available on the CIPHI website, or you can contact advocacy@ciphi.ca.

Back Alley Named In Honour Of Public Health Inspector

The Lethbridge Historical Society recent recognized one of the city’s first sanitation and health inspectors, John T.J. Vallance by naming an alley after him.

John T.J. Vallance moved to Lethbridge in 1909 after accepting the role of City Sanitary Inspector for the 7,000 residents in the community. He remained a driving force in public health for the next 43 years, making him one of the longest serving civil servants in the City of Lethbridge at the time. During his career he helped implement new technologies of the era to help prevent the spread of disease and championed for the city to invest in water treatment including a filtration plant and chlorination, successfully bringing this important health measure to the city in 1916. Vallance retired in 1953 and passed away in 1968.

The Member Service (MSC) Centre portal is now open to enter PDHs

The Member Service Centre (MSC) has been locked for entering PDHs due to edits and important updates being made in the back end.  We are pleased to inform you that the system is now open for Members to log in and begin entering PDHs.
The March CoPE communication on What’s New with CoPE, highlights revisions made to the PDH Entry Tool and the changes made to some PD entry categories.  
A new CoPE FAQs document has been created based on some feedback received from Members and the MSC portal entry guide has also been updated and posted on CIPHI website for your convenience.
If you have any questions, feel free to contact cope@ciphi.ca.
Sincerely,  Council of Professional Experience
cope@ciphi.ca CPC Program Information Member Service Centre