Advocacy Updates: 2024 Recruitment Campaign and 2025 Focus Areas

In 2024, we successfully completed our third national advocacy campaign, targeting current and recent post-secondary science graduates. The campaign aimed to raise awareness of Environmental Public Health (EPH) as an exciting and rewarding career path.  Below are links to the 2024 CIPHI Recruitment Campaign Report and 2024 CIPHI Recruitment Campaign Report: Summary

Looking ahead, our focus will shift to employers and governments. We will emphasize the benefits of hiring CPHI (C), highlighting our unique skill sets, broad scope of work, rigorous certification process, and continuing professional competency program.

Additionally, keep an eye on your inbox—CIPHI National will soon be conducting a member survey to gather your input on our initiatives and efforts to advance the profession.

A Career Outside of the Ordinary

Phase one of the national recruitment campaign launched on July 31, 2024 and will run for the next 6 weeks. The campaign will target current and recently graduated post-secondary students with a background in science. The goal of the campaign is to raise awareness of EPH as an exciting and rewarding career path and to encourage them to learn more. During these six weeks, various digital ads and social media ads (Instagram, TikTok) will run. Below are images you may see during this campaign.

Images can be found in the promotional materials folder Association Documents – ciphi